700 Results for : marketers

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    Marketing 5.0 (eBook, PDF)
    Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · "Segments of one" marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The "Whatever-Whenever-Wherever" service delivery · "Everything-As-A-Service" business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
    • Shop: buecher
    • Price: 19.99 EUR excl. shipping
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    Marketing 5.0
    Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:* Artificial Intelligence for marketing automation* Agile marketing* "Segments of one" marketing* Contextual technology* Facial recognition and voice tech for marketing* The future of Customer Experience (CX)* Transmedia storytelling* The "Whatever-Whenever-Wherever" service delivery* "Everything-As-A-Service" business model* Internet of Things and blockchain for marketing* Virtual and augmented reality marketing* Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
    • Shop: buecher
    • Price: 20.99 EUR excl. shipping
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    Freakishly Effective Leadership for Network Marketers: How to Reduce Frustration, Drive Massive Duplication and Become a Leader Worth Following , Hörbuch, Digital, ungekürzt, 139min
    Warning: This is not your typical book on leadership!Leadership is the cornerstone of the network marketing profession. How you show up as leader will make or break your results and the results of your teammates. And yet as important as the topic of leadership is to the profession, network marketing has relied on books that don’t really address the real challenges that network marketers specifically face on a daily basis.Until now.In this short and powerful audiobook, and in his typical, “hold nothing back” style, Ray Higdon teaches his most important and freakishly effective leadership principles and strategies for growing, building, and maintaining a thriving team.You will learn what truly works when it comes to becoming and being a freakishly effective leader, including: The single most important key to being a leader (in one sentence)Leading different types of people based on their desires (not yours)The truth about duplication and how to make it happenWhat to do if the team is falling behind or if people are leavingSimple and powerful ways to encourage and motivate peopleDealing with people who are struggling or need a lot of your attentionAnd so much more...No matter where you are in your journey as a leader, this audiobook delivers the essential guidance you need to move forward.No matter what size your team, or if you want to build one, this is a must listen.Grab it today! ungekürzt. Language: English. Narrator: Ray Higdon. Audio sample: https://samples.audible.de/bk/acx0/153314/bk_acx0_153314_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    Fashion Brands
    Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insightful and practical guide to fashion branding.
    • Shop: buecher
    • Price: 19.99 EUR excl. shipping
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    The Best Story Wins
    Provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.
    • Shop: buecher
    • Price: 17.99 EUR excl. shipping
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    The LinkedIn Book for Network Marketing: Simple Strategies for Massive Success , Hörbuch, Digital, ungekürzt, 120min
    A step-by-step system of how network marketers, direct sales associates, and multi-level marketers can utilize LinkedIn to grow their businesses, leads, teams, and bank accounts.This book has helped thousands of network marketers, entrepreneurs, and individuals experience explosive growth following the program featured in this book. Scott's strategic approach to teaching others how to create wealth online is people-focused and results driven, with a focus on organic traffic, a game changer when it comes to competing in a saturated digital world.Internationally acclaimed and award-winning network marketer, business coach, best selling author and speaker Scott Aaron is the go-to specialist when it comes to converting traffic, establishing connections, creating residual income using LinkedIn®, and building personal brands. Having started his own network marketing business just six years ago, Scott saw massive opportunities that the internet had to offer. Fully immersing himself in learning LinkedIn® and social media strategies, Scott quickly gained traction as a leader in generating big results for other network marketers, online business owners and internet marketers, while generating a multiple six-figure business himself. Scott is passionate about helping fellow network marketers achieve success while building their own network organically and without complicated and costly marketing tactics. ungekürzt. Language: English. Narrator: Eric Robertson. Audio sample: https://samples.audible.de/bk/upfr/000002/bk_upfr_000002_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands into Global Brands Through the LASSO Method , Hörbuch, Digital, ungekürzt, 566min
    Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands. He also describes the challenges they have had to overcome along the way. The LASSO model (Lateral, addictive, storied, scalable, own-able) offers a simple, accessible, and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes, and tips from leading brand licensing professionals, household names like Coca Cola and Disney, senior marketers, and inspiring individuals, Canalichio has created a measured and proven "think big, get big" framework to truly help your brand first expand, grow successfully, and ultimately thrive. ungekürzt. Language: English. Narrator: Pete Canalichio. Audio sample: https://samples.audible.de/bk/acx0/174107/bk_acx0_174107_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again , Hörbuch, Digital, ungekürzt, 78min
    The Content Formula answers the biggest question currently on marketers' minds: What is the ROI of content marketing? This book provides a step-by-step guide for marketers and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now, so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer's toolbox. Available in paperback, on Kindle, as an audiobook, and soon as an online calculator to save you even more time! ungekürzt. Language: English. Narrator: Michael Brenner, Liz Bedor. Audio sample: https://samples.audible.de/bk/acx0/051034/bk_acx0_051034_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    Marketing Performance
    Marketing Performance ab 21.99 € als epub eBook: How Marketers Drive Profitable Growth. Aus dem Bereich: eBooks, Wirtschaft,
    • Shop: hugendubel
    • Price: 21.99 EUR excl. shipping
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    Packaging Girlhood
    Packaging Girlhood ab 28.49 € als Taschenbuch: Rescuing Our Daughters from Marketers' Schemes. Aus dem Bereich: Bücher, Taschenbücher, Ratgeber,
    • Shop: hugendubel
    • Price: 28.49 EUR excl. shipping

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