26 Results for : yudkin

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    No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing , Hörbuch, Digital, ungekürzt, 69min
    If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy. Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool. This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers. Discover: The five inescapable components of a complete marketing presentation and another element that adds oomph whenever it's appropriate. Why it's essential to provide more information for shoppers, rather than less - and how to identify the facts customers need. 10 ways to make yourself and what you're selling more credible. 21 no-hype writing techniques that make dull items much more desirable. Dozens of illuminating examples (many structured as "before" and "after"). 11 kinds of unethical or disreputable marketing tactics to avoid so you maintain self-respect and buyers' trust. 12 methods of fine-tuning your headline for greater reader intrigue and curiosity. How and why to tinker with your tone. 8 techniques for making whatever you wrote more direct, clear and powerful. This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column. Marcia Yudkin is the author of Meatier Marketing Copy, Persuading on Paper, 6 Steps to Free Publicity, and 13 other traditionally published books, including a Book of the Month Club selection and another featured on ungekürzt. Language: English. Narrator: Marcia Yudkin. Audio sample: https://samples.audible.de/bk/bigh/000565/bk_bigh_000565_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    Take Your Business on the Road , Hörbuch, Digital, ungekürzt, 166min
    What’s your travel dream? Whether it’s driving from Paris to Moscow or visiting every US national park, learn how to keep your business humming during the travel adventure of your dreams. Based on the author’s months-long road trips throughout North America and shorter journeys abroad, discover how to manage communication, finances, customer service, security, health and more while away from home on a semi-working vacation. You’ll also hear about creative earning options that may make your travels legitimately tax-deductible. After listening to this audiobook, you’ll know how to run your business profitably and smoothly from the road, the mountains, the beach or a distant second home - even locations where Internet connections are iffy. Bon voyage! ungekürzt. Language: English. Narrator: Marcia Yudkin. Audio sample: https://samples.audible.de/bk/bigh/000608/bk_bigh_000608_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    Inspired!: How to Be More Original, Insightful and Productive in Your Work , Hörbuch, Digital, ungekürzt, 407min
    What’s wrong with you is what’s right with you. To get more done, slow down and sleep more. When you don’t know something, believe what feels like a guess. These are just a few of the eye-opening, empowering concepts in Inspired! How to Be More Original, Insightful and Productive in Your Work.Grounded in psychological studies, historical examples and testing with writers and artists, Inspired! offers paradoxes that turn your creative blocks upside down and your hidden strengths right side up. Whether you’re a struggling entrepreneur, a seasoned craftsperson with lagging productivity or someone who seeks more inventiveness in the kitchen, discover how to charge up your ingenuity and enjoy a bounty of results.The book includes tips, anecdotes, research and advice on topics like: Inspiration: Enjoy help from the Muses whenever you need them Talent: Claim your idiosyncratic strengths and sensory smarts Intuition: Zig or zag? Confidently rely on your inner signals Time: You have enough time! Trust your unique way of getting more done Solutions: Profit from boundless ideas and beginner’s luck Failure: Learn why mistakes are the portals of originality ungekürzt. Language: English. Narrator: Marcia Yudkin. Audio sample: https://samples.audible.de/bk/bigh/000480/bk_bigh_000480_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    Pur, weiß, tödlich (eBook, PDF)
    Der Klassiker kritischer Ernährungsmedizin, neu aufgelegt und aktueller denn je Im Durchschnitt isst jeder von uns rund 100 Gramm Zucker täglich! Das sind etwa 10 Esslöffel voll und 400 Kilokalorien, die sich im Lauf eines Jahres zu über 36 Kilo und rund 150.000 Kilokalorien aufsummieren. Jeder zweite Bürger liegt sogar noch über diesen Durchschnittswerten. Zur gleichen Zeit ist mehr als die Hälfte aller Bürger übergewichtig, und Erkrankungen des Zuckerstoffwechsels verbreiten sich wie Lauffeuer um die ganze Welt. Aber die Zuckerindustrie bestreitet noch immer einen Zusammenhang zwischen den "süßen" Essgewohnheiten und den massiver werdenden chronischen Gesundheitsproblemen in unserer Gesellschaft. Die Wissenschaft hat längst erkannt und belegt, dass John Yudkin recht hatte, als er uns vor zu viel Zucker im Essen warnte, wenngleich heute auch die stärkereichen Lebensmittel zur Liste vermeidbarer Ernährungsübel hinzugefügt werden müssen. Der Londoner Ernährungsmediziner wies bereits 1972 in seinem Buch "Pure, White and Deadly" eindringlich auf die gesundheitlichen Folgen einer zu süßen Kost hin und prophezeite immer mehr Übergewicht, Zahnschäden, Diabetes, Herz- und Hirnkrankheiten, wenn wir nicht damit aufhören. Es kam genau so. Warum haben wir nicht gleich auf ihn gehört? Ergänzt wird das Buch durch ein Vorwort des Experten für Übergewicht bei Kindern Dr. Robert Lustig. Yudkins klassische Denkschrift gegen den Zuckerirrsinn ist eine lehrreiche und spannende Lesereise von der Vergangenheit zur Gegenwart einer gesund erhaltenden Ernährung.
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    • Price: 10.99 EUR excl. shipping
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    Pur, weiß, tödlich
    Der Klassiker kritischer Ernährungsmedizin, neu aufgelegt und aktueller denn jeIm Durchschnitt isst jeder von uns rund 100 Gramm Zucker täglich! Das sind etwa 10 Esslöffel voll und 400 Kilokalorien, die sich im Lauf eines Jahres zu über 36 Kilo und rund 150.000 Kilokalorien aufsummieren. Jeder zweite Bürger liegt sogar noch über diesen Durchschnittswerten. Zur gleichen Zeit ist mehr als die Hälfte aller Bürger übergewichtig, und Erkrankungen des Zuckerstoffwechsels verbreiten sich wie Lauffeuer um die ganze Welt.Aber die Zuckerindustrie bestreitet noch immer einen Zusammenhang zwischen den »süßen« Essgewohnheiten und den massiver werdenden chronischen Gesundheitsproblemen in unserer Gesellschaft. Die Wissenschaft hat längst erkannt und belegt, dass John Yudkin recht hatte, als er uns vor zu viel Zucker im Essen warnte, wenngleich heute auch die stärkereichen Lebensmittel zur Liste vermeidbarer Ernährungsübel hinzugefügt werden müssen.Der Londoner Ernährungsmediziner wies bereits 1972 in seinem Buch »Pure, White and Deadly« eindringlich auf die gesundheitlichen Folgen einer zu süßen Kost hin und prophezeite immer mehr Übergewicht, Zahnschäden, Diabetes, Herz- und Hirnkrankheiten, wenn wir nicht damit aufhören. Es kam genau so. Warum haben wir nicht gleich auf ihn gehört?Ergänzt wird das Buch durch ein Vorwort des Experten für Übergewicht bei Kindern Dr. Robert Lustig. Yudkins klassische Denkschrift gegen den Zuckerirrsinn ist eine lehrreiche und spannende Lesereise von der Vergangenheit zur Gegenwart einer gesund erhaltenden Ernährung.
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    • Price: 15.50 EUR excl. shipping
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    Act I
    KACIE EDWARDS BIO Kacie Edwards was born in the beautiful Bluegrass state of Kentucky, which still remains her home. Although, no other members of her family performed, Kacie was blessed with that divine spark that made her realize from her young age that she wanted to be a performer. She began singing at five years old, and by age 11, she started training in opera. It may be this early training that helped to develop her rangy voice and her ability to hold impossibly long notes. A fact that has had seasoned professionals step back in wonder. Kacie's early music influences show that eclectic taste that is still a part of her make up. Elvis Presley, Jim Reeves, Peggy Lee, Brenda Lee, Nat King Cole, Bing Crosby, Jeanette MacDonald, Slim Whitman, Patsy Cline, Tammy Wynette. In her teenage years, she enjoyed the music of Pink Floyd, Mike Oldfield and the Rolling Stones. Kacie first performed professionally in 1994. At the time, she was singing Country and Easy Rock. She came to the attention of Patty Loveless's manager, Ray Ferguson who introduced who some while later introduced her to industry veteran, Barry McCloud. He produced some sides on her but they both knew that Kacie's time had not yet arrived. It would take a few more years for that time to arrive. In 2010, the two teamed up again via the social network, Facebook and in the ensuing years, Kacie had grown from a talented amateur to a mind blowing professional. With this maturity came a musical development that embraced Blue-Eyed Soul, Power Pop and Jazz. Barry McCloud immediately signed her to both a management and production agreement with the full conviction that the entertainment world needed to hear and see Kacie Edwards. Kacie lists as her leisure activities, swimming and horseback riding. She also enjoys cooking and her chili is to die for. She is an animal lover and also enjoys painting statues. In 2000, Kacie Edwards rededicated her life and this gave her a more positive view on life. She holds a very humanist view of her fellow man and woman. "To me we are all equal. We are all created the same and we should treat each other with kindness and respect and wherever you can lend a helping hand you should do so." Her words are not hollow. In 2010, she recorded "The Gift of Christmas" to benefit the National Hemophilia Foundation. On hearing the single, people have been reduced to tears when they hear the sincerity in Kacie's voice as she appeals for understanding for those less fortunate. Kacie is now recording her debut album, "Act I" and Barry McCloud has gathered the cream of Nashville's session players who are thoroughly relishing playing on a non-Country CD. These include: Chris Leuzinger : Guitar (Formerly with Garth Brooks) Jim Kirby : Piano (Formerly with Roy Orbison) Andrea Zonn : Violin and Viola (Formerly with Vince Gill and James Taylor & Carole King) Jonathan Yudkin : Cello (Has played with Rascal Flatts, Shelby Lynne, Bon Jovi, Carrie Underwood, Jewel, Kelly Clarkson, Martina McBride, Taylor Swift and Faith Hill) John Catchings : Cello (Played with Randy Crawford, Faith Hill, Bob Seger, Jars of Clay, Amy Grant, Martina McBride, CeCe Winans, KT Tunstall, Kim Carnes, BackStreet Boys, Bon Jovi and Ben Folds) Jim Hoke : Tenor, Alto and Soprano Saxes and Flute (Played with, among many others, Bob Seger, Bonnie Raitt, Martina McBride, Alan Jackson, Mark Knopfler, Jimmy Buffett and Andy Williams) Steve Herrman : Flugelhorn and Trumpet (Played with Craig Morgan, Waylon Jennings, Kenny Chesney, Johnny Reid, Vince Gill and Brooks & Dunn) Mike Dunbar : Bass Guitar (Razzy Bailey) Pat McInerney : Drums (Formerly with Don Williams, Nanci Griffith and played with Carl Perkins, Johnny Cash, Doc Watson, Jerry Lee Lewis and Dolly Parton etc.) The Jordanaires (YES The Legendary Jordanaires) : Background Vocals David LeSigns and LeAnn Steinhauer: Background Vocals.
    • Shop: odax
    • Price: 25.47 EUR excl. shipping

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