116 Results for : copywriter
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Damned by Logic , Hörbuch, Digital, ungekürzt, 401min
On board the cruise ship MV Helios, copywriter David Ansell is seeking inspiration to write a glowing account of his voyage. His inspiration comes in the form of the beautiful Melanie Caine and they are inseparable for the rest of the cruise. Back home with his wife, Ansell is delighted to get a call from her summoning him to meet her – along with the toy monkey she asked him to take through customs for her. When she doesn't turn up, he assumes she's got cold feet.However, when reports of a woman's body being found, are aired on the news – and Ansell's home is broken into – it seems there's something Ansell may have that someone will do anything to find… ungekürzt. Language: English. Narrator: Gordon Griffin. Audio sample: https://samples.audible.de/bk/isis/002043/bk_isis_002043_sample.mp3. Digital audiobook in aax.- Shop: Audible
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Summary: Confessions of an Advertising Man by David Ogilvy , Hörbuch, Digital, ungekürzt, 38min
This is an audio summary of Confessions of an Advertising Man. Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required material in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is created as though the entire book was advertising copy. It contains 11 sections:How to manage an advertising agency How to get clients How to keep clients How to be a good client How to build great campaigns How to write potent copy How to illustrate advertisements and postersHow to make good television commercialsHow to make good campaigns for food products, tourist destinations, and proprietary medicinesHow to rise to the top of the tree Should advertising be abolished? ungekürzt. Language: English. Narrator: Kevin Theis. Audio sample: https://samples.audible.de/bk/acx0/127992/bk_acx0_127992_sample.mp3. Digital audiobook in aax.- Shop: Audible
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Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales , Hörbuch, Digital, ungekürzt, 145min
Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips. Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books. ungekürzt. Language: English. Narrator: Marcia Yudkin. Audio sample: https://samples.audible.de/bk/bigh/000406/bk_bigh_000406_sample.mp3. Digital audiobook in aax.- Shop: Audible
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Copywriting: How to Write Irresistible Web Copy, Use Persuasive Words that Sells & Make Money Online With Writing , Hörbuch, Digital, ungekürzt, 25min
Have you ever dreamed of making money online as a copywriter? Do you want to set your own hours and work according to your own schedule? Do you have a knack for words and enjoy putting sentences together? If you answered yes to any of these questions, then this book is for you!A lot of books on the subject of copywriting will try to guide you through the process of getting work and settling down with one or more clients. But they don’t go the distance and guide you through the process of creating excellent copy. That is what this book aims to do!In this book, you will be able to:Explain what copywriting is and verbalize how to gain contractsKnow the difference between boring and exciting copyMake your copy fit with the client’s overall brand and marketing strategyMake your copy stand out from the bunchAnd of course, most importantly, learn how to have fun while writing copy!Copywriting and the art of persuasion are not dissimilar. If you’ve ever wanted a quick and easy guide that explains the difference between boring and enticing writing, then look no further. With this guide, you will be able to write the kinds of articles and copy that attract readers and get your client coming back to you for more and more business. Your success as a copywriter is just one short book away. After hearing this book, you will be writing the kind of copy that professionals envy. And you will have fun while doing it!From branding, to persuasion, to marketing, to proof-reading and editing, this book covers the essentials you will need to start your own copywriting business online. Successful copywriting is the essential takeaway that you won’t want to miss! Many professionals dive right in but with this book, you will be prepared for the journey.The five chapters of this book will take you on a path to success in the copywriting world. ungekürzt. Language: English. Narrator: William Harvey. Audio sample: https://samples.audible.de/bk/acx0/187632/bk_acx0_187632_sample.mp3. Digital audiobook in aax.- Shop: Audible
- Price: 9.95 EUR excl. shipping
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Copywriting: The Definitive Beginner's Guide: 5 Crucial Rules & 7 Mistakes to Avoid to Write Captivating Copy That Compels Readers to Take Action , Hörbuch, Digital, ungekürzt, 40min
Ever thought of becoming a copywriter but didn't know where to start? If that's the case, then this is the ideal book for you. You are about to discover what copywriting is all about and how to go about it, even if you are just starting and have no previous experience whatsoever! In Copywriting: The Definitive Beginner's Guide: 5 Crucial Rules & 7 Mistakes to Avoid to Write Captivating Copy That Compels Readers to Take Action you will learn what copywriting actually is and why you are leaving so much on the table, should you not learn such a skill. As a beginner copywriter, you will have to cover a lot of ground before you are able to produce great copy. Fortunately, we will go through some must know things that everyone starting out their copywriting journey ought to know. You will learn some of the most common mistakes made by inexperienced copywriters and how to avoid them altogether. This way, you can fast forward the quality of your copy and get a head start among the rest of copywriters who are still doing these mistakes out of ignorance or simply lack of experience. Afterwards, we will go through the ABC's of copywriting and cover the basics so you can begin writing compelling copy on your own. You will find out the 5 commandments (as I like to call them) that should you adhere, will make sure that your copy is compelling and that it converts. Additionally, you will learn five copywriting rules that can literally make or break your copy, so you better stick by them or else the results might end up being rather disappointing. Finally, we will discuss Copywriting Ethics. Although on its own cannot improve or lower the quality of your copy, is worth talking about, as it will define how your copywriting journey will unfold. So you better not leave this on lady luck. Here is a quick preview of what's inside...Copywriting 101: Understanding the concept of copy ungekürzt. Language: English. Narrator: Steve Peck. Audio sample: https://samples.audible.de/bk/acx0/151336/bk_acx0_151336_sample.mp3. Digital audiobook in aax.- Shop: Audible
- Price: 9.95 EUR excl. shipping
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Waiting for the Man , Hörbuch, Digital, ungekürzt, 606min
Joe, a 35-year-old advertising copywriter for a slick New York company, feels disillusioned with his life. Soon he starts dreaming of a mysterious man and, not long after, begins seeing him on the street and hearing his voice. The voice overwhelms Joe, and he starts to listen to it, camping out on the front steps of his stoop, waiting for instructions. The media take note. And soon he has become a story, a media sensation, the center of a storm. When the voice tells him to go west, he does, all the while searching for this man, this mysterious voice that won’t leave him alone. Until it does. Waiting for the Man is a compelling and viscerally emotional story about the struggle to find something more in life. ungekürzt. Language: English. Narrator: Graham Rowat. Audio sample: https://samples.audible.de/bk/reco/008342/bk_reco_008342_sample.mp3. Digital audiobook in aax.- Shop: Audible
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Second Time Around: A Novel , Hörbuch, Digital, ungekürzt, 501min
Every summer, four college friends hold a mini reunion. They laugh, reminisce, and commiserate about their soul-sucking jobs. Maybe they should have listened to everyone who warned them to study something "practical". Then an unexpected windfall arrives - $1 million, to be exact - with the stipulation that they use it to jump-start their new careers. Almost overnight, a professor, a bartender, a copywriter, and an administrative assistant reinvent themselves as a novelist, an event planner, a pastry chef, and a bed-and-breakfast owner. But the changes in their professional roles create unexpected turbulence in their personal lives, and soon the secrets and scandals from their past start to resurface. For anyone who has ever wondered "what if?" this engaging novel provides a sweet, funny look at friendship, romance, and second chances. ungekürzt. Language: English. Narrator: Shannon McManus. Audio sample: https://samples.audible.de/bk/idel/000036/bk_idel_000036_sample.mp3. Digital audiobook in aax.- Shop: Audible
- Price: 9.95 EUR excl. shipping
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Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business , Hörbuch, Digital, ungekürzt, 437min
Entrepreneurs often suffer from "superhero syndrome" - the misconception that to be successful, they must do everything themselves. They are not only the boss but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much more. It's no wonder so many people give up the dream of starting a business - it's just too much for one person to handle. But outsourcing expert and "Virtual CEO" Chris Ducker knows how you can get the help you need with resources you can afford. Virtual Freedom is the step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, Ducker explains every detail you need to grasp, from figuring out which jobs you should outsource to finding, hiring, training, motivating, and managing virtual assistants. ungekürzt. Language: English. Narrator: Gildart Jackson. Audio sample: https://samples.audible.de/bk/tant/003985/bk_tant_003985_sample.mp3. Digital audiobook in aax.- Shop: Audible
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Copywriting for Profit: Learn Step-by-Step How to Write a Copy That Sells and Become a Successful Copywriter , Hörbuch, Digital, ungekürzt, 195min
Would you like to be able to use the ability of copywriting to help others save or earn money, all the while increasing your earning potential? Would you like to know that you can do virtually all of this online with some research and practice with writing and providing useful information?You might have difficulty with writing. Perhaps you have some articles or emails that you’re sending out to potential customers that aren’t being replied to or ranking well in search engines.This is where copywriting comes in! The “art of copywriting” will help you craft your writing in such a way where you are able to convey a point of benefit to someone in how they can benefit from your service or product, in exchange for money - all the while, increasing your earning potential.What else will you gain from listening to this audiobook?Learning platforms in order to start building your copywriting service and examples from experts.The essential traits for becoming a good copywriter.SEO writing techniques that help your content rank well in search engines, especially Google, ultimately driving more readers to your website.Finding a profitable niche/topic to write about and tools that you can use to help verify.Copywriting tips and tricks from well renowned experts to help you avoid many of the pitfalls of copywriting.Various types of copywriters and how you can find your niche and excel in it, including where to place yourself where needed in the industry.Tips for compiling a portfolio of your work to show your professionalism.Adapting to different types of writing styles in copywriting and its forms.Good habits that are easily approachable that can be implemented to start your copywriting journey.Specific points to highlight in copywriting and why, plus so much more!So, you may have wanted to improve your writing style and abilities, blog articles ungekürzt. Language: English. Narrator: Tom Hess. Audio sample: https://samples.audible.de/bk/acx0/203371/bk_acx0_203371_sample.mp3. Digital audiobook in aax.- Shop: Audible
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A Self-Help Guide for Copywriters (eBook, ePUB)
From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends. It's a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads.If you're looking for "killer headline formulas that can't fail," "data-driven headline conversion hacks," "SEO secrets (Google doesn't want you to know)," or "can't-miss clickbait headlines," you can find everything you need in a search bar. If you want to learn how to come up with a crap ton of ideas and turn them into headlines that bring personality to your writing, click add to cart. Oh, and as much as the title of this book, A Self-Help Guide for Copywriters, was meant to be a little tongue-in-cheek, it's the only book on creativity in advertising that takes on the subject of creative self-doubt. It will help you whack-a-mole self-doubting thoughts before they can even get a word in. Note: This is also a great resource for people who dislike copywriters. Read this book and soon you'll be able to casually point out flaws in their work, making the fragile copywriter in your life feel even more insecure.- Shop: buecher
- Price: 7.99 EUR excl. shipping