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  Made to Stick

  NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas-entrepreneurs, teachers, politicians, and journalists-struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds-from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.

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  • Price: 10.49 EUR excl. shipping
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  Psychologisches Kapital

  Praxisnah: Praktische Implikationen, Übungen und Reflexionen in allen KapitelnInnovativ: Für das Psychologische Kapitals und alle seine Komponenten (Selbstwirksamkeit, Hoffnung, Optimismus und Resilienz) werden neue Methoden und Techniken dargestelltFundiert: Alle vorgestellten Methoden und Techniken sind wissenschaftlich untermauertMit dieser Publikation werden erstmals für den deutschsprachigen Bereich die Nutzenpotenziale des Psychologischen Kapitals praxisorientiert dargelegt, nachdem dieses Führungskonzept seit über zehn Jahren in den USA, Kanada, Australien (und seit einiger Zeit auch in China und Indien) immer mehr an Bedeutung gewinnt. Dies ist insbesondere dem Umstand geschuldet, dass eine Erhöhung des Psy cholo gischen Kapitals positive Auswirkungen auf die folgenden Variablen hat: Individuelle Leistung Leistung der Organisationseinheit bzw. der Organisation Arbeitszufriedenheit Loyalität zur Organisation Gesundheit Entwicklung eigener Kompetenzen Hilfsbereitschaft Gewissenhaftigkeit Eigeninitiative Unkompliziertheit/Frustrationstoleranz ("sportsmanship")Das "Psychologische Kapital" der Mitarbeiter und Führungskräfte ist in einer Zeit des permanenten Wandels und zunehmender Belastung eine unverzichtbare Ressource geworden: Einerseits stellt die Entwicklung des Psychologischen Kapitals einen wichtigen Schlüssel zur Leistungssteigerung und Wettbewerbsfähigkeit dar andererseits ermöglicht sie es, Bindungs faktoren wie das Bedürfnis nach Eingebundenheit, Authentizität, tragfähigen Werten, Fairness und Freiräumen in den Fokus des Führungshandelns zu rücken.Hinter dem Konzept des Psychologischen Kapitals verbergen sich folgende Ressourcen, die dem Indivi duum sowohl im Berufs- als auch im Privatleben zur Verfügung stehen: Selbstwirksamkeit: Man ist von den eigenen Fähigkeiten überzeugt. Hoffnung: Man hält an gesteckten Zielen fest. Optimismus: Man blickt zuversichtlich in die Zukunft und glaubt an seinen Erfolg. Resilienz Man bewältigt Probleme und überwindet Hürden (Widerstandsfähigkeit).Anhand einer Vielzahl von Bespielen und Übungen wird gezeigt, wie das Psychologische Kapital aktiviert und so die individuelle und organisationale Leistungsfähigkeit erhöht werden kann.

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  • Price: 20.10 EUR excl. shipping
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  Purple Dragon : Rocket McKenzie, Girl Skateboarder, Book 1 , Hörbuch, Digital, ungekürzt, 92min

  Skateboarding becomes an Olympic sport for the first time at the 2020 Games in Tokyo, Japan. Many of the tricks used by Rocket McKenzie will be seen in the Olympic Games.Rocket McKenzie is an amazing skateboarder, but she skates alone most of the time because the boy's from her school don't skate with girls. While heading to practice at the beach, five popular boys from school watch as Rocket flies off course and crashes into a man's sandcastle. The boys tell her to stay on the beginner's course and out of their way. Never mind that it was the only way she could avoid smashing into a young boy that had run into her path and never mind that she'd just completed seven huge jumps on the cities steepest hill. She meets Noah, the most popular boy in school and cute too. Even better, he's a skateboarder. There's an immediate connection, and they enter the biggest skateboarding tournament in Southern California, the Regional's. What she didn't know is that the other boys from school had also entered the tournament, determined to prove that boys still dominate and always will. Rocket sets out on a quest to gain respect in a sport dominated by boys. Join her in the birth of the Purple Dragon as she balances honor and good sportsmanship with world class talent in a showdown that no one expected. ungekürzt. Language: English. Narrator: Erika Cockerham. Audio sample: https://samples.audible.de/bk/acx0/165684/bk_acx0_165684_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  We Are the Ship: The Story of Negro League Baseball , Hörbuch, Digital, ungekürzt, 113min

  We are the ship; all else the sea." - Rube Foster, founder of the Negro National League The story of Negro League baseball is the story of gifted athletes and determined owners; of racial discrimination and international sportsmanship; of fortunes won and lost; of triumphs and defeats on and off the field. It is a perfect mirror for the social and political history of black America in the first half of the 20th century. But most of all, the story of the Negro Leagues is about hundreds of unsung heroes who overcame segregation, hatred, terrible conditions, and low pay to do the one thing they loved more than anything else in the world: play ball. Using an "Everyman" player as his narrator, Kadir Nelson tells the story of Negro League baseball from its beginnings in the 1920s through its decline after Jackie Robinson crossed over to the majors in 1947. The voice is so authentic, you will feel as if you are sitting on dusty bleachers listening intently to the memories of a man who has known the great ballplayers of that time and shared their experiences. But what makes this book so outstanding are the dozens of full-page and double-page oil paintings - breathtaking in their perspectives, rich in emotion, and created with understanding and affection for these lost heroes of our national game. We Are the Ship is a tour de force for baseball lovers of all ages. ungekürzt. Language: English. Narrator: Dion Graham. Audio sample: https://samples.audible.de/bk/brll/001547/bk_brll_001547_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Gideon's Ghost , Hörbuch, Digital, ungekürzt, 269min

  It is 1965 and Gary Seiler is a fourteen-year old boy with a very big problem. He's got a girlfriend named Wendy and a whole summer ahead of him to spend with her and to work on his game, so he can try out for the varsity golf team when school starts in the fall. But then his plans are upended when his father is critically injured in a car accident and Gary is sent off to spend the summer with his grandparents in Fairweather, a small town in Oklahoma where he is sure nothing good is going to happen.Upon arrival in Fairweather, Gary is met by his Uncle Bob, who is only 17 himself, and who has plans of his own for the summer that do not include "wasting his time" with Gary. However, at the insistence of Gary's grandparents, Gary and Bob are stuck with one another and immediately embark on a series of adventures, including car races, finding a dead body in the woods, and Gary's first "real" kiss, which presents him with a bigger problem than anyone could have imagined.Along the way, Gary meets a girl named Darby, who teaches him about sportsmanship and a strange boy named Gideon, who somehow seems to have stepped out of the past. Gideon soon befriends Gary and before the summer is over, not only saves his life but also helps Gary to understand the meaning and importance of family, love, and forgiveness. ungekürzt. Language: English. Narrator: Doug Greene. Audio sample: https://samples.audible.de/bk/acx0/153806/bk_acx0_153806_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Made to Stick: Why Some Ideas Survive and Others Die , Hörbuch, Digital, ungekürzt, 517min

  Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps". In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick. ungekürzt. Language: English. Narrator: Charles Kahlenberg. Audio sample: https://samples.audible.de/bk/rand/000995/bk_rand_000995_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Deer Hunting for Beginners: The Ultimate Guide to Getting Started Hunting Deer: Tactics and Strategies for Tracking and Bagging Deer in North America , Hörbuch, Digital, ungekürzt, 99min

  Looking to become an expert deer hunter? What I aim for in this book is to help keep you from sounding like an idiot when you go hunting for your first time and to keep you from shooting yourself in the foot or your neighbor in his backside. Hopefully, after listening to this, you'll also be able to best pick the people you want to hunt with and the ones you want to avoid being around while they have guns. Maybe you're wondering if hunting deer is right for you, and if that's the case in the next chapter I want to talk a little about the sport and some other aspects of it. Learn how to hunt like a pro and shoot like a sniper! Also, you'll discover... How to track deer effectively Packing tips to save you time and energy How to be a better shooter And much more! Table of Contents Introduction to Deer Hunting - Are you infected with the incurable madness? Hmmm... Deer Meat - It's tasty and it's healthy, but there's something else you should know Hunter Safety - If you're not safe, you could shoot your eye out, or Uncle Bob's rear end could be hurting. Regulations and Sportsmanship - Don't get arrested, and don't be "that guy." Preparing Your Body for Hunting - If you can't see your toes, we need to talk. Learning Your Weapon - This is my rifle! There are many like it, but this one is mine.... Essential Equipment and Tools - Forget any of these and you could be in for a world of hurt. Ideal Hunting Times - We know the early bird gets the worm, but does it get the deer also? Preparing for the Hunt - Let's get down to business.... My First Hunting Trip - Lessons for the newbie ungekürzt. Language: English. Narrator: Juan G Molinari. Audio sample: https://samples.audible.de/bk/acx0/038624/bk_acx0_038624_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  How to Coach Youth Football , Hörbuch, Digital, ungekürzt, 78min

  We hear the reports and see the video all too often: youth coaches and officials assaulted, fights breaking out at youth sporting events, and parents and coaches losing control over what should be a child's game. It doesn't have to be that way. What we don't see are the thousands of youth football coaches who do it the right way: teaching the game and the ethos of the game to children who love to play. Coaching youth football can be one of the most exciting, exhilarating, and rewarding experiences. It takes a tremendous amount of hard work, and an ability to communicate with other coaches, players, and parents, but there are few things to compare with watching young people compete and win, or learn lessons that will help them for a lifetime. Teaching the game of football goes far beyond the white lines, beyond the techniques of blocking and tackling. Along with learning the fundamentals of the game, young people learn teamwork, sportsmanship, responsible leadership, and the need to work hard and prepare to reach goals. To avoid being one of those trapped in a nightmare, a youth coach must master the ability to relate to both players and parents. Above all, a coach must communicate. It is important that parents trust the coach. After all, parents are submitting their child to a game that is, by its very nature, physically brutal. Parents need to trust that the coach will have the best interests of the team, and their child, in mind at all times. When those interests collide, parents need to know why a coach makes certain decisions, and how that will affect their child. Along with communicating with adults, youth football coaches must be experts in understanding and relating to children. Youth football players have very little concept of the actual fundamentals of the game. They see a college or professional game on television and see long passes, break away runs, or big hits and the thousands of people who cheer while players celebrate. Thi ungekürzt. Language: English. Narrator: Adam Meggs. Audio sample: https://samples.audible.de/bk/acx0/076254/bk_acx0_076254_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Arthur Ashe: A Life , Hörbuch, Digital, ungekürzt, 1923min

  The first comprehensive, authoritative biography of American icon Arthur Ashe - the Jackie Robinson of men’s tennis, a pioneering athlete who, after breaking the color barrier, went on to become an influential civil rights activist and public intellectual.Born in Richmond, Virginia, in 1943, by the age of 11 Arthur Ashe was one of the state's most talented black tennis players. Jim Crow restrictions barred Ashe from competing with whites. Still, in 1960 he won the National Junior Indoor singles title, which led to a tennis scholarship at UCLA. He became the first African American to play for the US Davis Cup team in 1963, and two years later he won the NCAA singles championship. In 1968, he won both the US Amateur title and the first US Open title, rising to a number-one national ranking. Turning professional in 1969, he soon became one of the world’s most successful tennis stars, winning the Australian Open in 1970 and Wimbledon in 1975. After retiring in 1980, he served four years as the US Davis Cup captain and was inducted into the International Tennis Hall of Fame in 1985.In this revelatory biography, Raymond Arsenault chronicles Ashe’s rise to stardom on the court. But much of the book explores his off-court career as a human rights activist, philanthropist, broadcaster, writer, businessman, and celebrity. In the 1970s and 1980s, Ashe gained renown as an advocate for sportsmanship, education, racial equality, and the elimination of apartheid in South Africa. But from 1979 on, he was forced to deal with a serious heart condition that led to multiple surgeries and blood transfusions, one of which left him HIV positive. In 1988, after completing a three-volume history of African American athletes, he was diagnosed with AIDS, a condition he revealed only four years later. After devoting the last 10 months of his life to AIDS activism, he died in February 1993 at the age of 49, leaving an inspiring legacy of dignity, integrity, and active citizensh ungekürzt. Language: English. Narrator: Desean Terry. Audio sample: https://samples.audible.de/bk/sans/008880/bk_sans_008880_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Kids' (and parents' too!) Book of Good Sportsmanship

  Kids' (and parents' too!) Book of Good Sportsmanship: ab 2.49 €

  • Shop: ebook.de
  • Price: 2.49 EUR excl. shipping

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