116 Results for : copywriter

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    Creative writers - do you want to earn a living from freelance writing? If you're interested in creative writing jobs, this practical business guide will help. It explains how to start a solo copywriting business, find clients, set up a work pipeline, handle time and money, and survive and thrive on the freelance frontline. Jules Horne is a creative writer, copywriter, and university teacher who combines writing for business with award-winning plays and fiction. Her copywriting business, Texthouse, provides words for deep sea divers, heating engineers, housing associations, and chocolatiers, and her plays have won Edinburgh Fringe Firsts. If you're a creative writer interested in a freelance income stream, want to work from home, and need help selling your skills to small business, this inspiring book will get you launched with confidence. Ideal for creative writers, journalists, students and bloggers with great writing skills. Get these gold tips and strategies, and hit the ground running!What's inside:Creative writing for business Workspace Kit and caboodle Training and learning Launch Build your business Business concepts and cultureDay-to-day workflow Legal nuts and bolts Working for yourself A creative's guide to business The job of writing Grow your business Starter projects Glossary In short, all you need to get your freelance writing career off to a great start! ungekürzt. Language: English. Narrator: Jules Horne. Audio sample: https://samples.audible.de/bk/acx0/192844/bk_acx0_192844_sample.mp3. Digital audiobook in aax.
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    Joan Bakewell has led a varied, sometimes breathless life: she has been a teacher, a copywriter, a studio manager, a broadcaster, a journalist, the government's Voice of Older People and chair of the theatre company Shared Experience. She has written four radio plays, two novels and an autobiography - The Centre of The Bed. Now in her 80s, she is still broadcasting. Though it may look as though she is now part of the establishment - a Dame, President of Birkbeck College, a Member of the House of Lords as Baroness Bakewell of Stockport - she's anything but and remains outspoken and courageous. In Stop the Clocks, she muses on all she has lived through and how the world has changed and considers the things and values she will be leaving behind. Stop the Clocks is a audiobook of musings, a look back at what she was given by her family in the times in which she grew up - ranging from the minutiae of life such as the knowledge of how to darn and how to make a bed properly with hospital corners to the bigger lessons of politics, of lovers, of betrayal. She talks of the present, of her family, of friends and literature - and talks, too, of what she will leave behind. This is a thoughtful, moving and spirited book as only could be expected from this extraordinary woman. ungekürzt. Language: English. Narrator: Helen Bourne. Audio sample: https://samples.audible.de/bk/twuk/001246/bk_twuk_001246_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    This hilarious, touching debut novel by Aaron Foley, author of How to Live in Detroit Without Being a Jackass, follows three Black gay millennial men looking for love, friendship, and professional success in the Motor City. Suddenly jobless and single after a devastating layoff and a breakup with his cheating ex, advertising copywriter Dominick Gibson flees his life in Hell's Kitchen to try and get back on track in his hometown of Detroit. He's got one objective exit the shallow dating pool ASAP and get married by thirty-five and the deadline's approaching fast.Meanwhile, Dom's best friend, Troy Clements, an idealistic teacher who never left Michigan, finds himself at odds with all the men in his life: a troubled boyfriend he's desperate to hold onto, a perpetually dissatisfied father, and his other friend, Remy Patton. Remy, a rags-to-riches real estate agent known as Mr. Detroit, has his own problems namely choosing between making it work with a long-distance lover or settling for a local Mr. Right Now who's not quite Mr. Right. And when a high-stakes real estate deal threatens to blow up his friendship with Troy, the three men have to figure out how to navigate the pitfalls of friendship and a city that seems to be changing overnight.Full of unforgettable characters, Boys Come First is about the trials and tribulations of real friendship, but also about the highlights and hiccups late nights at the wine bar, awkward Grindr hookups, workplace microaggressions, situationships, frenemies, family drama, and of course, the group chat that define Black, gay, millennial life in today's Detroit.
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    • Price: 5.99 EUR excl. shipping
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    Phil Slott started his career as a junior copywriter and was so nervous when he had to present that he would have to pray on the floor of his studio apartment before meetings. Years later, as chairman of BBDO London, Slott was adept at holding an audience of hundreds in the palm of his hand and is described as one of the masters of presentation. He created dozens of well-known campaigns. But the two most famous ones are "it's not just a job, it's an adventure" for the US Navy and the unforgettable campaign for Gillette ("never let 'em see you sweat"). Finally there's a concise, detailed, and humorous book written about how to overcome the anxieties that keep us from being effective presenters. In Never Let 'Em See You Sweat, Slott offers practical information on notes, outlines and props and gives concrete advice on deflecting hecklers, interacting with the audience, and using humor to engage your listeners. Slott gives the listener a "one minute manager" for people who have to make presentations. He prepares everyone from the novice to the veteran presenter with his 21 "nevers", such as never say always, never be too positive, never get caught lying. There's no fake motivational hype, just simple, easy-to-follow steps to becoming a more effective presenter. This book is for anybody who has to give presentations, whether it's for a small staff meeting or a large audience of 10,000 executives. ungekürzt. Language: English. Narrator: Paul Lange. Audio sample: https://samples.audible.de/bk/acx0/037409/bk_acx0_037409_sample.mp3. Digital audiobook in aax.
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    From the author of the acclaimed Crooked Heart comes another "smart, funny, ingenious, revealing tale of London life during the Second World War" (The Independent) - long-listed for the Orange Prize upon its original publication in England. It is 1940. France has fallen, and only a narrow strip of sea lies between Great Britain and invasion. The war could go either way, and everyone must do their bit. Young copywriter Catrin Cole is drafted into the Ministry of Information to help write women into propaganda films - something that the men aren't very good at. She is quickly seconded to the ministry's latest endeavor: a heartwarming tale of bravery and rescue at Dunkirk. It's all completely fabricated, of course, but what does that matter when the nation's morale is at stake? Since call-up has stripped the industry of its brightest and best, it is the callow, the jaded, and the utterly unsuitable who must make up the numbers: Ambrose Hilliard, third most popular British film star of 1924; Edith Beadmore, Madame Tussauds wardrobe assistant turned costumier; and Arthur Frith, whose peacetime job as a catering manager has not really prepared him for his sudden, unexpected elevation to special military advisor. Now in a serious world, in a nation under siege, they must all swallow their mutual distaste, ill will, and mistrust to unite for the common good, for king and country and - in one case - for better or worse. ungekürzt. Language: English. Narrator: Peter Wickham. Audio sample: https://samples.audible.de/bk/harp/005774/bk_harp_005774_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    Introducing Barefoot Bay Timeless, a new trilogy celebrating the sexy silver fox hero! Set on the sun-washed sands of Barefoot Bay, these contemporary novels tell stories of second chances and redemption. When 48-year-old widower Mark Solomon arrives in Barefoot Bay for his high school reunion, he's not quite prepared for the onslaught of memories or the attention from interested single women who've gathered for the annual event on the beach. He's ready to ditch the whole thing and resume his life as an adventure-seeking world traveler until he discovers a woman sobbing on his door step...and has an idea. By her own admission, advertising copywriter Emma DeWitt is jaded, jilted, and jobless, but she goes over the edge when she learns that the resort villa that was supposed to be the site of her romantic honeymoon is occupied by a single man. But when the sexy silver fox who's staying in the villa surprises her with an irresistible offer to pose as his fake fiancee, Emma sees a way to have her week in paradise and begin healing her broken heart. Mark believes every person has only one soul mate...and he's met, married, and buried his. Emma believes that love is a marketing concept created to sell fairy tales and expensive weddings. What if they are both wrong...and completely right for each other? Don't miss a minute in Barefoot Bay! ungekürzt. Language: English. Narrator: B.J. Harrison. Audio sample: https://samples.audible.de/bk/acx0/076494/bk_acx0_076494_sample.mp3. Digital audiobook in aax.
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    How can small changes... in your sales letters, emails and webpages put your visitors and readers into hypnotic trances so they whip out their credit cards and buy like piranhas on a feeding frenzy? How can these hypnotic trances... allow them to put their "iron wall sales guard" down and actually read what you are saying? How can you then use this moment... ...to make more people buy your product, sign up to your newsletter and click through in your emails -- in essence get more people to take action now? Hypnotic Selling Secrets, a straightforward book on the basic principles of persuasive writing for the purpose of selling, was written by Joe Vitale, a first-rate copywriter who fell into the business because he wanted to share his excitement for products that he loved. Here, he will show you that this is what marketing really is. Forget all about copywriting, forget all about marketing. Start sharing your excitement for your mission, share what you're excited about. Why are you excited about it? Who is it for? Share with that target audience, your enthusiasm, that's when the sales take place. Others will say that it was smart marketing, but you'll know, you were just sharing something you love, sharing your real excitement in your own natural voice. People are going to buy that. You will learn:To strip away everything you've learned about grammar and punctuation which stop natural communication and creativity.Vitale's 21 point checklist for reviewing copyHow to involve your customers emotionallyThe best marketing documents to have out there before you call your customerHow to make your ads stand out without resorting to "cute”How to make your words work for you... direct, benefit-oriented and as simple as possibleThe 26 reasons why people buy
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    • Price: 8.95 EUR excl. shipping
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    Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just over seven hours, this audiobook clearly explains the core elements of an effective advertisement. Schwab shows us how to:  Get attention with better ad copy.Build credibility in your advertising. Create winning layouts and choose the best ad size.Test ad effectiveness.Convert inquiries to sales.Make special offers that dramatically increase response and sales.How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication, this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Listen to it, apply it, and watch your sales soar. ungekürzt. Language: English. Narrator: Scott R. Pollak. Audio sample: https://samples.audible.de/bk/acx0/199739/bk_acx0_199739_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    Set in the gritty allure of a Las Vegas casino, Deadly Faux is an unstoppable thriller of deceit and seduction. Wolfgang Schmitt, ex-underwear model, self-proclaimed wisecrack, and cynical copywriter turned undercover agent, is biding his time, unsure how to spend the millions he scored after his recent undercover mission for the FBI. Complicating matters is the fact that he might be called in for a new mission; if it's off the books and calls for a touch of seduction, Wolf is the man for the job. But, in Wolf's words, shit-storms come in threes. On the same day Wolf is visiting his mother in a nursing home, he makes three troubling discoveries: the place is going under and he may need to step in; the stash in his offshore account has completely vanished; and the promising new woman in his life is actually a Fed, vetting him for another undercover gig. His mission: To entrap a casino-owning couple suspected of involvement with the organized crime factions piping untold amounts of money through the gambling mecca's glamorous underworld. All of this seems nearly impossible to pull off, probably illegal as hell, and if this is anything like his last gig, nothing is as it seems. Full of crime, passion, and betrayal, Deadly Faux finds Wolf cornered in a dangerous undercover mission in Sin City, forced to use his wits, charm, and gambler's luck to survive in the dark underbelly of Las Vegas. ungekürzt. Language: English. Narrator: Stephen Bel Davies. Audio sample: https://samples.audible.de/bk/adbl/019087/bk_adbl_019087_sample.mp3. Digital audiobook in aax.
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    The chemistry between these three men is undeniable, but is it enough to save Manhattan? Imagine a world without hunger. In 1960, a superfood was invented that made starvation a thing of the past. Manna, the cheaply manufactured staple food, is now as ubiquitous as salt in the world's cupboards, pantries and larders. Nelson Oliver knows plenty about manna. He's a food scientist–according to his diploma, that is. Lately, he's been running the register at the local video rental dive to scrape together the cash for his outrageously priced migraine medication. In a job fair gone bad, Nelson hooks up with copywriter Javier and his computer-geek pal Tim, who whisks them away from the worst of the fiasco in his repurposed moving truck. At least, Nelson thinks those two are acquainted, but they're acting so evasive about it, he's not sure how they know each other, exactly. Javier is impervious to Nelson's flirting, and Tim's name could appear in the dictionary under the entry for "awkward." And with a riot raging through Manhattan and yet another headache coming on, it doesn't seem like Nelson will get an answer anytime soon. One thing's for sure, the tension between the three of them is thick enough to cut with a knife...even one of those dull plastic dealies that come in the package with Mannariffic EZ-Mealz. The Starving Years is a must-read for fans of dystopian romance looking for scorching M/M/M chemistry in a fast-paced, page-turning adventure. ungekürzt. Language: English. Narrator: Gomez Pugh. Audio sample: https://samples.audible.de/bk/acx0/062881/bk_acx0_062881_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping


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